Facebook Pixel is not showing

If you have your Pixel set up in your Facebook Business Manager but it's not appearing while selecting a Conversion Goal, it's possibly because it's not connected to the Ad Account.

To connect the Pixel to the Ad Account you should:

1. Head over to Business Manager and tap on Settings 
   https://business.facebook.com/settings
2. Select Data Sources from the left menu and then click on Data sets
3. Click on Assign Assets 
4. Select the correct Ad account

After following these steps, you might need to reconnect facebook on the Connect Platforms tab to refresh the data connection.